Industry

Healthcare

Client

nextgen healthcare

NextGen Healthcare UGM 2018 — Trade Show Experience Design

Main Project Image

Better Never Stops.

Developed the spatial layout, environmental design, and visual look and feel for NextGen Healthcare's flagship booth footprint at their 2018 User Group Meeting (UGM). Centered around the event theme, "Better Never Stops," the environment translated corporate branding and continuous clinical innovation into a physical space. The design successfully balanced the high-density needs of live software demonstrations with the energetic, high-profile nature of an arena-scale conference headlined by keynote speaker and musical guest Dolly Parton.

Large Project Gallery Image #1

Large Project Gallery Image #2

Large Project Gallery Image #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #2

Large Project Gallery Image #4

Large Project Gallery Image #3

The Takeaway

Successful experiential design bridges the gap between brand strategy and physical reality. For UGM 2018, the final environment successfully balanced high-impact corporate messaging with the practical, high-density needs of a live tech exhibition. The resulting space not only drove high attendee engagement but also provided the sales and training teams with a highly functional platform that kept pace with the energetic environment of the conference floor.